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Adjust raises $227M to measure mobile ads and prevent fraud
Adjust is announcing that it has raised $227 million in new funding. The company, founded in Berlin back in 2012, has created a variety of ad measurement and anti-fraud tools — CEO Christian Henschel said the goal is to “make marketing simpler, smarter and safer.” Adjust says it’s now being used in more than 25,000 mobile apps for customers like NBCUniversal, Zynga, Robinhood, Pinterest and Procter & Gamble. It’s been nearly four years since the company raised its previous roundof $15 million. (Fonte: TechCrunch)
Uber picks Melbourne as test site for flying taxi service
Uber Technologies said it will use Australia’s second-largest city, Melbourne, as the first international test site for the group’s planned flying taxi service. The U.S. ride sharing firm had previously chosen Dubai as the first test site outside the United States for its UberAIR service but reopened its request for proposals last month after launch delays in the Middle Eastern city. Uber said on Tuesday it will begin test flights of the pilotless aircraft in Melbourne and U.S. cities Dallas and Los Angles in 2020 before commercial operations begin in 2023. (Fonte: Reuters)
Insurance startup Lemonade expands into Europe
Lemonade, the insurance company that’s raised $780 million, is today expanding into Europe with the launch of Lemonade in Germany. As part of the launch, Lemonade is officially unveiling Policy 2.0, a simplified and easy-to-understand version of its renters and home owners insurance, to the European market. Lemonade launched back in 2015 with a brand new take on insurance. Unlike other digital insurance brokers, Lemonade is a licensed insurance provider in its own right. But rather than calling around to get a quote from the big guys, Lemonade users interact with a chatbot via the app to get signed up for insurance. It takes less than five minutes to get covered. (Fonte: TechCrunch)
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