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Facebook expands ad buying options for premium video
Facebook Inc on Tuesday launched new advertising options for its premium video content to attract marketers hoping to buy ad spots in a similar manner to traditional television networks. The social media platform hopes the move will help it make more money from its Facebook Watch feature, which has short-form video content from publishers like the Economist, as well as premium shows starring well-known Hollywood actors like Elizabeth Olsen. The new program called Facebook Showcase allows advertisers to purchase ad spots in advance at a fixed cost, similar to the way TV networks host an “upfront” featuring new shows and allowing marketers to buy commercials in advance. (Fonte: Reuters)
Korean conglomerate SK leads $600M round for Chinese chipmaker Horizon Robotics
Horizon Robotics, a three-year-old Chinese startup backed by Intel Capital, just raised a mega-round of fundings from domestic and overseas backers as it competes for global supremacy in developing AI solutions and chips aimed at autonomous vehicles, smart retail stores, surveillance equipment and other devices for everyday scenarios.
The Beijing-based company announced Wednesday in a statement that it’s hauled in $600 million in a Series B funding round led by SK China, the China subsidiary of South Korean conglomerate SK Group; SK Hynix, SK’s semiconductor unit; and a number of undisclosed Chinese automakers along with their funds. (Fonte: TechCrunch)
5G, il caso Huawei divide l’Europa. La sicurezza può frenare l’innovazione?
«Possiamo svilupparci digitalmente in maniera sicura nei prossimi anni se tutta la tecnologia chiave proviene comunque da fuori?». Se lo domanda sul Corriere della Sera Vittorio Colao, ex Ceo di Vodafone e vicepresidente della Ert (European Round Table of Industrialists), l’unione dei 50 gruppi industriali leader in Europa. L’affaire Huawei sta mettendo in discussione l’intero sviluppo tecnologico di un Continente come il nostro “povero” di grandi player tecnologici e digitalmente dipendente da pochi grandi piattaforme cino-californiane. (Fonte: Il Sole 24 Ore)
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