Dalla rassegna internazionale e quotidiana delle ultime notizie dal mondo digital, segnaliamo oggi…
LinkedIn is introducing auto-playing video ads
In a move that was probably inevitable, LinkedIn is introducing video advertising as one its Sponsored Content formats. Although my LinkedIn newsfeed already includes plenty of video, Abhishek Shrivastava, director of product for LinkedIn Marketing Solutions, explained for advertisers, the only way to incorporate videos was to link to other websites. (Fonte: TechCrunch)
Piattaforme online, fusione tra Preventivi.it e Fazland.com
Si uniscono due tra i più forti comparatori internet italiani dedicati ai professionisti: secondo quanto appreso in anteprima dal Sole 24 Ore, Preventivi.it e Fazland.com hanno concluso un accordo di fusione dando vita a un gruppo forte di oltre 28 milioni di visite all’anno, 250mila richieste di preventivo e 130mila professionisti registrati. (Fonte: Il Sole 24 Ore)
Facebook will cut off access to third party data for ad targeting
In a surprise change, Facebook will give up one major data source that the company uses to help advertisers target relevant users on the platform. The company just announced that it will end a feature called Partner Categories, launched back in 2013 out of a partnership between Facebook and major data brokers. (Fonte: TechCrunch)
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